Surprises in South London
As the New Year began we were asked to help Crystal Palace Subway turn views into pounds.
Curiosity in the Grade II listed Victorian Subway, nestled below the A212 in South London, has fluctuated over the years, opening for ‘Subway Superdays’ hosted by the Norwood Society in the 1980’s, broken into and used as an illegal rave space, to the backdrop for the Chemical Brothers’ first number one single ‘Setting Sun’. More recently demand has out stripped supply for tickets to Open House, the one weekend a year it is currently open.
To bring access to all that wish to visit, Friends of Crystal Palace Subway (FoCPS) are now fundraising for a new gate. Building on a PR article by the team, BBC London went to take a look, doing their bit to help raise awareness of the Subway, and fundraising endeavours. It has been a very popular 2 minute film...with to date 1,100,245 views!
VIEWS INTO POUNDS
With a planned schedule of opening the gate in 2016, to hundreds of visitors, driving people to donate quickly has been key. In response PM sent a press release to a wide range of South and central London publications, sternly emphasising that without the funds the Subway simply won’t be opening up to the millions of people who wish to visit.
To compliment this FoCPS were screening, “What remains, the ruined subway at Crystal Palace” at the East Dulwich Picturehouse. The 50 minute documentary highlights the passion local people have for the subway, and charts how their involvement is integral in the history of it. Alongside being featured in the press release the event details were posted on event listing sites, getting the message out further, enhanced by a trailer to the film.
- The film screening was a sellout, with the £300 profit going towards the gate fund
- On-line donations to the Go Fund Me and Paypal accounts increased by £300+
- Relationships were built with new publications, introducing a new audience to the Subway
Fundraising is on going, with the total just under the half way point of the £11,000 target. A great success for individual giving, in a short turn around time.