PR: Remembering Srebrenica
Remembering Srebrenica (RS) is the UK charity that organises the UK’s Srebrenica Memorial Day events on 11 July, the EU-wide day of remembrance for the victims of the 1995 Srebrenica genocide. In 2013 RS organised its inaugural event at Lancaster House, London. In doing so the UK became the first country within the EU to recognise and actively mark Srebrenica Memorial Day outside of Bosnia.
2014 brought 23 events taking place across the UK forming Remembering Srebrenica Memorial Week (RSMW), culminating in Srebrenica Memorial Day on Friday 11 July.
Parasol Marketing undertook the PR for Remembering Srebrenica Memorial Week
Over a very intense month a range of PR activities were undertaken to help promote RSMW events:
Constant liaison was necessary with the Department for Communities and Local Government (DCLG) who part fund RS, and the Foreign and Commonwealth Office, who support RS.
Islam Channel producing a live commemoration programme on Srebrenica Memorial Day 11 July, featuring interviews filmed at the Lancaster House event, and a live feed from Bosnia + Al Jazeera Balkans + BBC Radio Scotland + Asian Lite to name just a few
To learn more about Remembering Srebrenica visit: http://srebrenica.org.uk/