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Reply to a daily @OneMinuteBriefs Behind the idea: Demonstrating how Nutella is full of hazelnuts! If this was fully executed the nuts would explode out of the jar. The copy reinforces the visual.
*Shortlisted* @OneMinuteBriefs Behind the idea: One of the USP's of the annual Chip Shop Awards is that it is open to anyone. In 2017 it was won by teacher David Holcroft. This is also the premise of the Round the World Clipper race, whose poster design this mimics.
**FIRST @OneMinuteBrief WIN** Behind the idea: Facebook have been reluctant - almost hiding from - a torrent of allegations. The 'f' of their logo, looking like a snorkel, represents them hiding in the sea, asking is it safe to surface yet (are the allegations dying down).