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THE PROBLEM

Exclusive analysis for The Daily Telegraph by Ofcom shows a fifth of young people aged 16 – 24 spend more than seven hours a day on-line, with 1.1m spending more than 50 hours a week online via a digital devise.

82% of this youth audience use public WiFi spots, according to the Ofcom 2018 Adults Media Use and Attitudes Report.

A proportion of this audience will reply on this access, due to not being in a financial position to have a monthly contract/there is a gap before they can top up their Pay as You go phone.

Source: https://www.telegraph.co.uk/news/2018/08/11/fifth-16-24-year-olds-spend-seven-hours-day-online-every-day/

Unemployed/underemployed 18 – 30 year olds will be among those benefiting from the access public WiFi hotspots bring.

This often hard to reach audience is exactly those The Prince’s Trust #GetHired aims to reach.

THE IDEA:    GET CONNECTED #GETHIRED WiFi

The Prince’s Trust sponsor FREE WiFi Hotspots.

The log in page will disrupt the process of getting on line, raising awareness
of #GetHired, a life changing opportunity.

 

LOGGING ON COULD CHANGE YOUR LIFE

View the full campaign with additional slides and notes

Photo credit (intro pages): Dick Martin



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