Crocker’s Folly case study
Since the Maroush Group completely renovated and reopened Crocker’s Folly in 2014, success has been achieved by building awareness, loyalty and sales growth. As a key member of their team, chef Damian Wawrzyniak helped build their reputation both on a culinary and on-line basis. With his departure in 2016 there was a need to build on the loyalty and exposure he had created on social media.
Working in partnership with We are Loud Parasol Marketing managed all elements of Crocker’s Folly (CF) social media for three months (Nov. 2016 – Jan. 2017).
With the social media audience already established on CF’s Facebook, Twitter and Instagram accounts, the focus was growth on these platforms, whilst establishing and developing Pinterest and YouTube audiences.
CF employees also played their part, bringing a real time experience to the audience filming events/behind the scenes activities at the restaurant using FacebookLive.
Bringing variety, consistency and a rhyme or two to posts, growth was seen prominently across the main three platforms. Based on historic levels, followers* over the three months grew by:
- Facebook up 6%
- Twitter up 10%
- Instagram up 25%
Twitter followers doubled month on month, whilst those following the Instagram account were easily distracted, and tricky to keep loyal! Meanwhile, the appetite by Facebook followers to see candid relaxed behind the scene photos of the CF crew led to posts regularly exceeding an organic reach of 1500.
Twitter was by far the most engaged audience with over 123,000 impressions across the three months. A fantastic media for wonderful audience interaction and plenty of banter, giving Crocker’s Folly a rounded depth of character.
*Just one of the social media metrics and KPI’s analysed and reported on monthly.
