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PR: Dynamo Boxing

Dynamo Boxing, based in South Croydon, provides a range of personal fitness programmes to those serious about improving their health. One of the many opportunities available is to participate in amateur boxing matches. Having followed a bespoke six week training plan by Dynamo Boxing owner Martin Dilworth, Steve Johnson secured his debut fight in the Queensbury Boxing League.

Parasol Marketing worked in partnership with CAW PR to do the PR for Steve’s fight

PR ACTIVITY

The Copthorne Effingham Park Hotel, West Sussex, was the venue for the ‘new dawn’ Queensbury Boxing League competition, which drew amateur boxers from around the country. Attending the event was invaluable in capturing the atmosphere of the whole evening, both for copy and accompanying photography.

As the basis of the post event coverage we interviewed Steve to learn about where his ambition of boxing had stemmed from, how his training had gone, his expectations of the fight, and his boxing thoughts for the future.

RESULTS

The story was featured in the Croydon Advertiser, This is Surrey, SportUK24, NewsUK24, OneNewsPage, inUKlocal and Stickyboard.

Dynamo Boxing also promoted the event itself via its own Facebook page.

After a gallant match Steve unfortunately lost his debut fight, but is now hooked!

 If anyone else is thinking about boxing just do it, as it’s a great form of improving overall fitness  

To learn more about Dynamo Boxing visit: http://www.dynamoboxing.co.uk