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Welcome to Parasol Marketing!
Aspiring creative with a passion for simple creative campaigns
Think you can turn a blank page into an award, asked One Black Bear...
A range of campaigns put together in a team
*Shortlisted* @OneMinuteBriefs Behind the idea: One of the USP's of the annual Chip Shop Awards is that it is open to anyone. In 2017 it was won by teacher David Holcroft. This is also the premise of the Round the World Clipper race, whose poster design this mimics.
Get more young people to attend the Get Hired events
Create a campaign that makes rescue dogs the most desirable breed of dog in Britain...
**FIRST @OneMinuteBrief WIN** Behind the idea: Facebook have been reluctant - almost hiding from - a torrent of allegations. The 'f' of their logo, looking like a snorkel, represents them hiding in the sea, asking is it safe to surface yet (are the allegations dying down).
Nestlé, makers of Shreddies/McCann's client, got up close & personal with the 'Knitting Nanas' model, as shown on the Shreddies Facebook page
The McCann London HQ made of Shreddies (made by the 'Knitting Nanas')
Reply to a daily @OneMinuteBriefs Behind the idea: Demonstrating how Nutella is full of hazelnuts! If this was fully executed the nuts would explode out of the jar. The copy reinforces the visual.