**FIRST @OneMinuteBrief WIN**
Behind the idea: Facebook have been reluctant - almost hiding from - a torrent of allegations. The 'f' of their logo, looking like a snorkel, represents them hiding in the sea, asking is it safe to surface yet (are the allegations dying down).
#ChipShopAwards
*Shortlisted* @OneMinuteBriefs
Behind the idea: One of the USP's of the annual Chip Shop Awards is that it is open to anyone. In 2017 it was won by teacher David Holcroft. This is also the premise of the Round the World Clipper race, whose poster design this mimics.
Crystal Palace Overground Festival case study
Crocker’s Folly case study
Ideas
A range of advertising ideas…coming soon
#FreedomOfSpeech
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Behind the idea: 17 students were killed at Marjory Stoneman Douglas High School, Florida. Student Emma Gonzalez was one of the organisers of the 'March for our lives' event that followed, calling for tighter gun laws. Her emotional speech/this (uncropped) photo went global. It's 'time to - (younger generations) - have our say'.
Pizza night
Community poster for Merton Council
Shreddies!
Nestlé, makers of Shreddies/McCann's client, got up close & personal with the 'Knitting Nanas' model, as shown on the Shreddies Facebook page
McCann HQ!
The McCann London HQ made of Shreddies (made by the 'Knitting Nanas')
#rubbergloves
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Behind the idea: Up to 87 million people have had their Facebook data shared without their permission. This shows the Facebook hand wearing a rubber glove, implying their security appears not to have been taken very seriously.
Business cards
Two Parasol Marketing business cards creating one logo
Print collateral
Creative Marketing Communications
#YoungCreativeCouncil
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Behind the idea: Newcastle FC branding is b & w stripes. The implication is that with the Young Creative Council opening a hub in Newcastle the city will be a splash of colour, rather than just a sea of b & w.
#WorldNutellaDay
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Behind the idea: Demonstrating how Nutella is full of hazelnuts! If this was fully executed the nuts would explode out of the jar. The copy reinforces the visual.
#Deicer
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Behind the idea: De-icer might help thaw the icy relationship between Kim Jong-un, President of North Korea, & US President Donald Trump.
Merton Council
Design
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